The speed bumps labels face.

Funny how people come running to your door when they find out you are a CEO of a record label. It won't matter if you are a major or an indie the intent is the same for those looking to goose you for $.

On our journey to market with Jr. Pinchers we have found plenty of people who are willing to take our money for what I consider sub standard work. From street teams to publisist pitching us a plan with no back bone.

We have spent upwards of, well let's just say we have invested the sum of of a midsized four door car into promotions and the outcome from the contractors in my opinion has been at best a c+. The issue we face, in fact any label faces is trust!

Street teams are usually built with artist who are waiting their turn at fame. Or "cling ons" who just want to "roll with you" because they think they can be on the books to hang out. If street teams don't fit into either then they belong to someone who can organize them and get things done. They problem with those kinds of teams is that their loyalty is to the green, not your project.

So what's a CEO to do then? You can't run the day today take the meetings with other labels and be in the streets till 6 am every day. So what do you do?

Don't waist the time or the money on a private contractor. Hire a reputable promo team who deal with name brand artist. Upfront the cost will be hire but the ROI will be measurable. If they don't get the results they were contracted to produce, they will make up for it with promotional work until they get results.

Do this only if you don't have a team in place of your own. As a label you need that one person who can handle that team for you. Your job as a CEO is to juggle it not handle it. That's why you surround yourself with these types of people I. The first place and there is always someone who has something to prove so always give them a chance to produce results you can measure.

Any questions you can email me at the email below.


- Posted using BlogPress from my iPhone and in Dec you can connect to me via Jr. Pinchers iPhone/iPod touch app in the app store. Check out Jr. Pinchers new album available now on iTunes or Amazon. comments or questions please email: Q@SloppiShizzleRecords.com