What happens when you take a hot song and marry it with an even hotter video that makes sense? You get "Back Broke" the infectious beat driven new single by Jr. Pinchers produced by Twinz Beatz.
Back Broke takes us for a 4 min ride with great graphics, cool scenes that make sense and best of all HOT girls, ok that's not "best of all", but watching a video that matches the song is refreshing.
The literal translation of the video means to "wine ( not the bottle kind the gyrating your hips kind) till you snap your spine." This song encourages you to leave your problems on the edge of the dance floor. "Dance until you sweat!" Jr. P proclaims, he is all about the ladies!
Jr. Pinchers, a Jamaican artist born and raised on the island and in the studios. Is known more for his "sing song" style a stark departure from this new style that is catching on everywhere. And when we say everywhere we mean in places like the UK, Brasil, Belgium, Germany and Australia.
So it's no surprise that MTV Latin America loves the video! So much so that they added the video to a popular video countdown show and to the normal video rotation.
Jr. Pinchers is doing a show at the Rock Bar (on South Beach, Fl.) on Dec. 3rd and then another show Dec. 12th at the upcoming Miami Music Festival being held in Down Town Miami and I for one will be at both peformances.
He is also reportedly going on tour with his famous father later in Dec. Details will follow as I get them, what a great mash up that would be veteran entertainer Pinchers and Jr. P covering classic hits mixed with fresh new material from Jr. P's new album. There is no better way to teach history and expose a new generation to great music!
- Posted using BlogPress from my iPhone and in Dec you can connect to me via Jr. Pinchers iPhone/iPod touch app in the app store. Check out Jr. Pinchers new album available now on iTunes or Amazon. comments or questions please email: Q@SloppiShizzleRecords.com
Saturday, November 21, 2009
Wednesday, November 18, 2009
The speed bumps labels face.
Funny how people come running to your door when they find out you are a CEO of a record label. It won't matter if you are a major or an indie the intent is the same for those looking to goose you for $.
On our journey to market with Jr. Pinchers we have found plenty of people who are willing to take our money for what I consider sub standard work. From street teams to publisist pitching us a plan with no back bone.
We have spent upwards of, well let's just say we have invested the sum of of a midsized four door car into promotions and the outcome from the contractors in my opinion has been at best a c+. The issue we face, in fact any label faces is trust!
Street teams are usually built with artist who are waiting their turn at fame. Or "cling ons" who just want to "roll with you" because they think they can be on the books to hang out. If street teams don't fit into either then they belong to someone who can organize them and get things done. They problem with those kinds of teams is that their loyalty is to the green, not your project.
So what's a CEO to do then? You can't run the day today take the meetings with other labels and be in the streets till 6 am every day. So what do you do?
Don't waist the time or the money on a private contractor. Hire a reputable promo team who deal with name brand artist. Upfront the cost will be hire but the ROI will be measurable. If they don't get the results they were contracted to produce, they will make up for it with promotional work until they get results.
Do this only if you don't have a team in place of your own. As a label you need that one person who can handle that team for you. Your job as a CEO is to juggle it not handle it. That's why you surround yourself with these types of people I. The first place and there is always someone who has something to prove so always give them a chance to produce results you can measure.
Any questions you can email me at the email below.
- Posted using BlogPress from my iPhone and in Dec you can connect to me via Jr. Pinchers iPhone/iPod touch app in the app store. Check out Jr. Pinchers new album available now on iTunes or Amazon. comments or questions please email: Q@SloppiShizzleRecords.com
On our journey to market with Jr. Pinchers we have found plenty of people who are willing to take our money for what I consider sub standard work. From street teams to publisist pitching us a plan with no back bone.
We have spent upwards of, well let's just say we have invested the sum of of a midsized four door car into promotions and the outcome from the contractors in my opinion has been at best a c+. The issue we face, in fact any label faces is trust!
Street teams are usually built with artist who are waiting their turn at fame. Or "cling ons" who just want to "roll with you" because they think they can be on the books to hang out. If street teams don't fit into either then they belong to someone who can organize them and get things done. They problem with those kinds of teams is that their loyalty is to the green, not your project.
So what's a CEO to do then? You can't run the day today take the meetings with other labels and be in the streets till 6 am every day. So what do you do?
Don't waist the time or the money on a private contractor. Hire a reputable promo team who deal with name brand artist. Upfront the cost will be hire but the ROI will be measurable. If they don't get the results they were contracted to produce, they will make up for it with promotional work until they get results.
Do this only if you don't have a team in place of your own. As a label you need that one person who can handle that team for you. Your job as a CEO is to juggle it not handle it. That's why you surround yourself with these types of people I. The first place and there is always someone who has something to prove so always give them a chance to produce results you can measure.
Any questions you can email me at the email below.
- Posted using BlogPress from my iPhone and in Dec you can connect to me via Jr. Pinchers iPhone/iPod touch app in the app store. Check out Jr. Pinchers new album available now on iTunes or Amazon. comments or questions please email: Q@SloppiShizzleRecords.com
Monday, November 16, 2009
Does being a CEO of an Indie label suck?
My initial reaction to the question "Does being a CEO of an Indie label suck" is hell no! Being a CEO of an indie label is the best thing right now. Look at Jay Z, who reportedly paid $5,000,000 to buy his final album back from the label. He even admits to "overpaying" for the album but this dedication to the art of music is the reason he dominates today's music. Jay Z's Roc Nation is a partnership with Live Nation the mega concert promoters who a couple years ago before the full on decline of cd sales started courting and signing big name acts like U2, Madonna, and Jay Z. Giving them free reign over their music catalogs while sharing in the overall revenue generated in what the music industry now calls "360 deals."
Being a CEO in today's music landscape is like being a "gold miner" each artist is like an undiscovered vein. The more work you can put into an artist, the more resources you can earmark to that dig, still means nothing hahahaha.
Talent in an indie framework means exactly that look for old videos of lady gaga on the MTV show boiling point. She looks nothing like the Lady Gaga we now know. Find the talent teach them to market themselves using the latest tools but bottom line give them the freedom to creat. As an indie label CEO I just guide them to the end product with suggestions and conversations about being true to the form. In the end I get a product that speaks the truth from the heart and the market gets a great album.
So once again being a CEO of an indie label DOES NOT SUCK!
- Posted using BlogPress from my iPhone and in Dec you can connect to me via Jr. Pinchers iPhone/iPod touch app in the app store. Check out Jr. Pinchers new album available now on iTunes or Amazon.
You can reach out to me via email with comments via email at: Q@SloppiShizzleRecords.com
Being a CEO in today's music landscape is like being a "gold miner" each artist is like an undiscovered vein. The more work you can put into an artist, the more resources you can earmark to that dig, still means nothing hahahaha.
Talent in an indie framework means exactly that look for old videos of lady gaga on the MTV show boiling point. She looks nothing like the Lady Gaga we now know. Find the talent teach them to market themselves using the latest tools but bottom line give them the freedom to creat. As an indie label CEO I just guide them to the end product with suggestions and conversations about being true to the form. In the end I get a product that speaks the truth from the heart and the market gets a great album.
So once again being a CEO of an indie label DOES NOT SUCK!
- Posted using BlogPress from my iPhone and in Dec you can connect to me via Jr. Pinchers iPhone/iPod touch app in the app store. Check out Jr. Pinchers new album available now on iTunes or Amazon.
You can reach out to me via email with comments via email at: Q@SloppiShizzleRecords.com
Monday, November 9, 2009
Free Music to the first 500 people to subscribe to SloppiShizzle's Tweets on Twitter
SloppiShizzle Record is currently working on the Jr. Pincher album project in the Slop-Shop Studios with Twinz Beatz.
The upcoming album from Jr. Pincher is his 2nd album, 1st under the SloppiShizzle Record label. The album is a departure from Jr. P’s past style and is inspired by the Slop-Hop styles created by Twinz Beatz. The 1st single off of the new album is a Base heavy Electronic track titled "Back Broke" that has gained a cult following in Germany, UK, and the European unions.
Check out the interview from the DJ Emiliot-EL DJ Loco Show/LOCOSHOWRADIO
Slow to take off in Jamaica because of its stark departure from the “Dancehall” sound, Back Broke has enjoyed a 12-week run on the Dancehall charts topping out at #7 before the video hit internationally. Now with a full blown video campaign starting up in the USA and interviews from internationally recognized Déjà’s. Back Broke is gaining traction on its way to billboard.
In an effort to push the single SloppiShizzle Records and Jr. P are giving fans FREE music in the form of a Twitter giveaway! The first 500 people to follow SloppiShizzle Records on Twitter will get links to free music! Twinz Beatz, the producers behind Jr.’s new album have produced several tracks for the fans. These tracks are not available on any digital store and are only available as a limited download.
In order to qualify for DRM free music you must follow SloppiShizzle Records on Twitter. Only the 1st 500 followers will be able to download the exclusive free tracks. Post this article on your Twitter to spread the word and get a bonus video from SloppiShizzle Records. Don’t waste any time follow SloppiShizzle Records now!
Follow us on Twitter now Click Here
As a bonus to reading or tweeting this blog here is an exclusive unofficial remix to Rhinna's new single:
"The Wait is Ova."
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